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Originally published by Kenyans
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October 9, 2025
3w ago

Kenyans to Soon Get Paid for Watching Social Media Ads - Itumbi

Kenyans to Soon Get Paid for Watching Social Media Ads - Itumbi

The initiative has already been enacted in Nigeria and South Africa...

✨ Key Highlights

Kenyans may soon earn money by watching social media advertisements, according to Dennis Itumbi, the Head of Presidential Special Projects and Creative Economy. This initiative aims to establish a creator-led marketing industry, rewarding both viewers and content creators, with a model already active in Nigeria and South Africa.

  • The new model is being piloted by ImagineBC & TrulyKe.
  • Itumbi's department is also working to enable monetisation for Kenyan creators on TikTok Global.
  • The government is offering funds to creators producing content aligned with President William Ruto's development priorities, such as housing and agriculture.

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