Mount Emei in Sichuan province, China, is drawing an increasing number of foreign visitors, driven by its martial arts heritage and successful tourism initiatives. Notably, a Chinese American traveler and a US video blogger had an unexpected martial arts collaboration at the scenic site.

• Mount Emei saw a 31.42 percent year-on-year increase in inbound visitors, reaching 107,084 in the first seven months of the year.
• The YouTube and TikTok influencer Brad Podray, with over six million followers, filmed an impromptu martial arts video at Mount Emei.
• The upcoming 10th World Kungfu Championships from October 14 to 20 in Emeishan, Sichuan, is expected to host over 5,000 athletes from 50+ countries.
• China's 240-hour visa-free transit policy is a significant factor in attracting international visitors to the region.
• Ma-Zhao Lingyun, founder of Emei Kung Fu Girls, gained internet fame with a video demonstrating Emei swordsmanship, and her group's first promotional video garnered over one billion views.