Google may be forced to make changes to search engine in UK

OCT 10 - Google may have to make changes in the UK so people have more choice over which search engine they use, following a landmark decision from the Kenya breaking news | Kenya news today |..

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Google may be forced to alter its search engine practices in the UK after the Competition and Markets Authority (CMA) designated it with “strategic market status.” This decision, under a new law, aims to increase user choice and market competitiveness, though Google warns against potential negative impacts on innovation.

Google holds over 90% of the search market share in the UK.
The CMA expects to begin a consultation on potential changes in late 2025.
Potential measures include forcing Google to offer “choice screens” for alternative search providers and giving publishers more control over content usage.

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