Diageo has agreed to pay $750,000 (Sh96.9 million) to settle a four-year competition investigation by the COMESA Competition Commission (CCC) over alleged restrictive business practices in several East and Southern African markets. The settlement follows a probe launched in June 2021 regarding violations of Article 16(1) of the COMESA Competition Regulations.

• The settlement amount to be paid by Diageo is $750,000 (Sh96.9 million).
• The investigation targeted Diageo's distribution agreements in Eswatini, Seychelles, Uganda, and Zambia.
• Diageo committed to removing restrictive clauses within 180 days, permitting passive sales, and conducting annual competition compliance training for staff for three years.
• The financial settlement includes $300,000 (Sh39.3 million) for territorial and price restrictions and $150,000 (Sh19.65 million) for single-branding issues.
• The CCC will monitor Diageo's compliance for five years.