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Originally published by Capital Business
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business
October 18, 2025
22h ago

Buying more, wearing less – why India’s Diwali gold rush is different

Buying more, wearing less – why India’s Diwali gold rush is different

OCT 18 - Ahead of the Hindu festival of Diwali, the jewellery market in Indian capital Delhi's vibrant Lajpat Nagar neighbourhood is teeming with crowds. Kenya breaking news | Kenya news today |..

✨ Key Highlights

Despite soaring gold prices, India's Diwali festival is seeing a strong rush for gold, driven by auspicious traditions and investment rather than solely jewelry purchases.

  • Gold prices have topped $1,440 (£1,081) for 10g, and are up 60% this year, with silver up 70%.
  • The share of investment demand for gold increased from 19% to 35% in the second quarter of this year, according to the World Gold Council (WGC).
  • Indian households hold $3.8 trillion of gold, equivalent to 88.8% of the country’s GDP, according to Morgan Stanley.

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