PAYDAY, a Tunisian fintech and insurtech startup, has successfully closed its pre-seed funding round, valuing the company at $3 million. This funding will support the company's growth and expansion plans.

• The pre-seed funding round was led by UGFS North Africa (United Gulf Financial Services), with participation from TALYS Group and BioProtection SA.
• Founded in 2024, PAYDAY offers salary-backed financing and micro-Takaful protection, aiming to enhance financial inclusion.
• Since its launch, PAYDAY has processed over 10,000 transactions, representing a volume exceeding 8.2 million Tunisian dinars.
• Dr. Mohamed Anouar Gadhoum, Co-founder and CEO of PAYDAY Takaful, emphasized that this alliance strengthens PAYDAY’s ability to develop and scale its services.
• The startup plans to evolve into a financial and insurance aggregator, connecting banks, microfinance institutions, and insurers to directly reach employees and individuals.