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Originally published by Capital Businessbusiness
October 22, 2025
4h ago
The £5.30 orange juice that tells the story of why supermarket prices are sky high

OCT 22 - There has been more than a bitter twang in the glasses at British breakfast tables. Only five years ago, a typical supermarket own-label carton Kenya breaking news | Kenya news today |..
✨ Key Highlights
The price of orange juice in the UK has skyrocketed, with a typical supermarket own-label carton rising from 76p to £1.79 in five years – a 134% increase since 2020 and 29% in the past year alone. This surge is attributed to a "perfect storm" of factors impacting global orange supply.
- A glass of orange juice and lemonade at a Kent restaurant cost £9, with the orange juice itself accounting for £5.30.
- Global orange concentrate prices increased from $1 (75p) to a record $5.30 per pound by the end of last year, driven by five years of poor crops due to severe drought and citrus greening disease in Brazil and Florida.
- Manufacturers are increasingly blending orange juice with cheaper alternatives like mango or mandarin concentrate to maintain traditional sweetness and cut costs, as seen with Tropicana's "essentials" blends.
- Trade tensions, including President Trump's 10% tariff on orange juice from Brazil, and new packaging regulations have further contributed to price hikes.
- While a recovery in Brazil's orange harvest offers hope for price normalisation, the concentration of the market in a few large producers and a 30% decline in global consumption from its peak **two decades ago** complicate a return to lower prices.
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