The £5.30 orange juice that tells the story of why supermarket prices are sky high

OCT 22 - There has been more than a bitter twang in the glasses at British breakfast tables. Only five years ago, a typical supermarket own-label carton Kenya breaking news | Kenya news today |..
✨ Key Highlights
The price of orange juice in the UK has skyrocketed, with a typical supermarket own-label carton rising from 76p to £1.79 in five years – a 134% increase since 2020 and 29% in the past year alone. This surge is attributed to a "perfect storm" of factors impacting global orange supply.
- A glass of orange juice and lemonade at a Kent restaurant cost £9, with the orange juice itself accounting for £5.30.
- Global orange concentrate prices increased from $1 (75p) to a record $5.30 per pound by the end of last year, driven by five years of poor crops due to severe drought and citrus greening disease in Brazil and Florida.
- Manufacturers are increasingly blending orange juice with cheaper alternatives like mango or mandarin concentrate to maintain traditional sweetness and cut costs, as seen with Tropicana's "essentials" blends.
- Trade tensions, including President Trump's 10% tariff on orange juice from Brazil, and new packaging regulations have further contributed to price hikes.
- While a recovery in Brazil's orange harvest offers hope for price normalisation, the concentration of the market in a few large producers and a 30% decline in global consumption from its peak **two decades ago** complicate a return to lower prices.
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UK Bans Gambling Ads With Lewis Hamilton as Orange Juice Prices Rise and Bank of England Issues Warning - October 2025
The UK's Advertising Standards Authority (ASA) has banned gambling advertisements featuring Lewis Hamilton and the Chelsea Football Club logo from firms Kwiff and Betway, citing concerns they could appeal to children. British consumers are also facing rising costs, as the price of a typical supermarket own-label carton of orange juice has risen by 134% since 2020. This surge is attributed to a "perfect storm" of factors impacting global orange supply. Separately, the governor of the Bank of England, Andrew Bailey, has voiced concerns over the collapse of two US companies, suggesting they could ring 'alarm bells' and signal broader issues within the financial system.

