First Assurance is enhancing insurance uptake in Kenya's coastal region, including Mombasa, Kilifi, and Kwale, where penetration has historically been lower than the national average. The company is actively bridging the awareness gap and promoting financial inclusion through tailored insurance solutions and partnerships.

• First Assurance hosted an intermediaries’ dinner in Mombasa in September to strengthen relationships and extend insurance access.
• Stephen Lokonyo, Managing Director at First Assurance, emphasized deepening relationships with partners and customers as the company celebrates 95 years of service.
• The company offers products like First Afya Biashara for SMEs and Bima Taasisi for educational institutions, which are particularly relevant in the expanding coastal economy.