Kenya has emerged as Africa's leading digital marketplace, surpassing Nigeria and South Africa, with the fastest growth in internet advertising across the continent.

• Kenya's internet advertising boasts a compounded annual growth rate of 16 percent, as reported by PwC's Entertainment and Media Outlook.
• The report, published on Thursday, October 23, by global advisory firm PwC, highlights Kenya's preference among global businesses for online product promotion.
• Advertising revenue in Kenya is projected to reach Ksh60 billion by 2029, surpassing traditional TV revenue by 2026.
• Traditional media formats like print, TV, and radio are expected to decline as consumers shift to digital platforms, though they retain relevance in rural areas.