Visa and Cloudflare want to fix the biggest problem with AI shopping: bots
Visa and Cloudflare launched Trusted Agent Protocol, a "digital passport" helping security systems identify legitimate AI shopping agents and block malicious bots...
✨ Key Highlights
Visa and Cloudflare have partnered to launch the Trusted Agent Protocol to address the challenge of distinguishing legitimate AI shopping agents from malicious bots on retail websites. This initiative aims to create a secure framework for AI agents to interact with merchant sites, overcoming the current issues of mistaken identity, lost customers, and data blindness.
- AI-powered shopping agents traffic surged an absurd 4,700% in the last year, according to Visa.
- The Trusted Agent Protocol is a foundational framework designed as a "digital passport" for AI agents, built on the open HTTP Message Signature standard.
- Key partners involved in providing feedback include Adyen, Ant International, Checkout.com, Coinbase, CyberSource, Elavon, Fiserv, Microsoft, Nuvei, Shopify, Stripe, and Worldpay.
- The protocol is available for developers to inspect in the Visa Developer Center and on GitHub starting today.
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