Kenya’s Live Music Revenues Set to Grow 2.1pc Annually as Concert Culture Rebounds
Kenya’s live concert economy is staging a strong comeback, in tandem with the broader rebound of Africa’s entertainment scene and the return of audiences to in-person events..
✨ Key Highlights
Kenya's live music industry is rapidly recovering, with ticket sales surpassing pre-COVID levels and projected to grow at a Compound Annual Growth Rate (CAGR) of 2.1% annually through 2029, according to the PwC Africa Entertainment and Media Outlook 2025–2029.
- In 2024, Kenya’s live music ticket sales reached US$1 million (Sh130 million), with this growth rate slightly exceeding Nigeria’s 1.8%, while South Africa leads the continent with US$76 million in ticket revenues and a 5.9% CAGR.
- Entertainment and Media Director at PwC Kenya, Michael Mugasa, highlights that Kenya's live entertainment economy is being redefined by digital access, including social media promotion, mobile payments, and streaming integration.
- Promoters are leveraging e-ticketing via mobile apps and payment gateways like M-Pesa, and artists such as Sauti Sol, Fena Gitu, and Khaligraph Jones are using platforms like TikTok and YouTube to create interactive brand experiences and engage fans.
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New Reports Detail Kenya's Music Revenue Growth, Child Vision Issues, and African Women's Lead in STEM - October 2025
Several new reports have provided insights into trends in Kenya and across Africa. The PwC Africa Entertainment and Media Outlook 2025–2029 shows Kenya's live music industry revenues are projected to grow at a Compound Annual Growth Rate of 2.1% annually through 2029, with ticket sales already surpassing pre-COVID levels. In public health, a new global report reveals that approximately 86,000 school-aged children in Kenya struggle with uncorrected vision problems, causing them to lose nearly 25,000 years of schooling annually. On a broader scale, a new McKinsey report reveals that African women lead globally in STEM graduates, making up 47% of the total. However, the same report notes they face significant barriers in career advancement and access to funding within the tech sector.
