OpenAI has launched a more affordable subscription plan, ChatGPT Go, in Kenya and other developing markets, priced at $5 per month. This initiative aims to make advanced AI features accessible to a broader audience, following Google's expansion of its cheaper AI Plus plan.

• The new ChatGPT Go plan costs $5 per month (approximately KES 650), significantly cheaper than the standard ChatGPT Plus at $20/month.
• The plan offers expanded access to GPT-5, image generation, file uploads, advanced data analysis in Python, longer memory, projects, tasks, and custom GPTs.
• It does not include features like Sora video generation, deep research mode, agent mode, or integration with third-party apps, which are reserved for the more expensive ChatGPT Plus.
• This move positions OpenAI to expand its presence in emerging markets like Kenya, Nigeria, India, and South Africa, where affordability has been a major barrier.