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Originally published by The Standard BusinessOctober 27, 2025
1w ago
Tourism boost as US families choose Kenya over Caribbean

American families spend an average of Sh1 million ($8,052) on travel annually, with Kenya outperforming traditional Caribbean favourites such as Jamaica to capture the tourism dollars...
✨ Key Highlights
Kenya is experiencing a tourism boom, successfully attracting US families who are reportedly choosing the East African nation over traditional Caribbean holiday destinations, a move celebrated by Kwale Governor Fatuma Achani.
- American families are spending an average of Sh1 million ($8,052) annually on travel.
- The cruise ship HS Diana, under Capt Jaanus Hannes, docked at Shimoni Fish Port in Kwale County on October 26, 2025.
- This trend highlights Kenya's growing appeal as a tourist destination, surpassing popular choices like Jamaica in attracting US tourism dollars.
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