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Originally published by The Standard BusinessOctober 28, 2025
3w ago
Why upskilling MSMEs is key to unlocking Kenya's economic future

Entrepreneurs are using mobile money for transactions, leveraging messaging apps like WhatsApp for marketing, and tapping into social media to reach broader customer bases...
✨ Key Highlights
Upskilling Micro, Small, and Medium Enterprises (MSMEs) through digital literacy and business training is crucial for Kenya's economic future, as these businesses employ over 15 million Kenyans and drive significant job creation.
- MSMEs contribute to over 90% of all new jobs created annually in Kenya and are vital for socio-economic stability.
- Safaricom Business, through initiatives like Grow with Safaricom Business and M-Pesa for Business, supports over 2.2 million MSMEs with integrated access, training, and technology.
- Many MSME owners still lack the knowledge and skills to fully leverage digital technologies, hindering their growth despite increasing digital platform adoption.
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