A recent report by the Forest Stewardship Council (FSC) reveals that deforestation is Kenyans' chief environmental concern, surpassing even climate change. This contrasts with global trends, highlighting a unique focus among Kenyans on forest destruction.

• 47 percent of Kenyans identify deforestation as their top environmental threat, the highest globally.
• The 'Ipsos Consumer Research for FSC 2025 Global Report,' surveyed over 40,000 respondents in more than 50 countries.
• Kenya's forest cover stands at 8.8 percent, below the 10 percent target, despite government reforestation efforts.
• President William Ruto's administration aims to plant 15 billion trees by 2032 through the National Tree Growing and Restoration Campaign.