Jumia Kenya has launched its Black Friday 2025 campaign, offering customers across Kenya discounts of up to 70% on millions of products. The month-long event runs from October 31 to November 30, 2025.

• According to CEO of Jumia Kenya, Vinod Goel, the campaign offers an "early Christmas gift" to customers, with deals across categories including smartphones, home appliances, and fashion.
• Jumia is enhancing delivery, with Jumia Instant offering 4-hour delivery in Nairobi, and 1–3 day deliveries nationwide.
• Goel noted that local vendor participation on Jumia has risen from 40% to 60% this year, highlighting Black Friday's role in empowering SMEs.