Safaricom has launched a nationwide campaign, “Shangwe @25,” to celebrate its 25th anniversary by rewarding customers and boosting communities across Kenya.

• The promotion plans to award 25 customers with Sh1 million each, plus an additional Sh250,000 for a community project of their choice.
• Peter Ndegwa, Safaricom Group Chief Executive Officer, stated that 25 small and micro businesses will win a Bajaj Tricycle, while 15 large and medium enterprises will receive Sh500,000 for community support.
• Weekly prizes include stock worth Sh250,000 for five small and micro businesses, along with airtime, data bundles, 5G routers, mobile devices, and M-PESA cash prizes ranging from Sh100 to Sh10,000.