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Originally published by The Standard BusinessNovember 7, 2025
3h ago
China's Chery eyes Kenyan auto market with low-cost SUVs
The arrival of Chery, part of a wave of Chinese brands expanding in Kenya and the rest of Africa, intensifies the battle for market share, particularly in the fast-growing SUV segment...
✨ Key Highlights
Chinese automaker Chery has officially launched in Kenya, introducing a range of SUVs to one of Africa's most competitive car markets. Partnering with Caetano Kenya, the brand aims to capture a share of the growing middle-class market by offering "accessible luxury" vehicles.
- Chery unveiled three models: the Tiggo 4 Pro, Tiggo 7 Pro, and Tiggo 8 Pro Max, with prices starting from Sh3.9 million.
- Aurélien Glay, Managing Director of Caetano Kenya, announced plans for local assembly of Chery vehicles to begin in 2026.
- Chery aims to sell between 200 and 400 vehicles in its first 12 months and will offer a seven-year or 200,000-kilometre warranty.
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