A humorous remark by Samburu Governor Lati Lelelit at the third Maa Cultural and Tourism Festival in Kajiado County has ignited a viral social media dress code challenge. His suggestion for attendees, including journalists, to "dress the Maasai way" quickly transformed into a vibrant display of Maasai, Samburu, and Njemps inspired attire online.

• The festival unites the Samburu, Maasai, and Njemps people to celebrate culture and discuss economic and development issues, including lobbying for inclusion after decades of marginalization.
• Kajiado Governor Joseph Ole Lenku described the event as a "double celebration" acknowledging the return of Amboseli National Park to the community, correcting a historical injustice.
• The Maa Cultural and Tourism Festival was first held in 2023 in Narok County, then in Samburu County, before its current installment in Kajiado County.