Samburu Governor Lati Lelelit's humorous suggestion for attendees to "dress the Maasai way" at the third Maa Cultural and Tourism Festival in Kajiado County has ignited a viral social media dress code challenge.

• The festival, bringing together the Maasai, Samburu, and Njemps people, celebrates culture and addresses economic and development issues, including the return of Amboseli National Park to the community.
• Kajiado Governor Joseph Ole Lenku lauded the return of Amboseli National Park as a "double celebration," correcting a "historical injustice."
• The event highlights community-led conservation efforts, with the community donating "one million acres" for a conservation area.