Jiji has launched its "Deals Like Water" Black Friday 2025 campaign in Kenya, offering discounts of up to 85% across various product categories throughout November.

• Discounts apply across thousands of listings including phones, fashion, electronics, and home items.
• Maureen Naliaka, PR and Marketing Manager at Jiji, stated that the campaign offers "genuine discounts from verified sellers."
• Sellers providing discounts of 15% or more are automatically featured on Jiji's official Black Friday landing page.