Kenya has been ranked as the fourth country in Africa for its adoption of digital technology in the tourism sector, a recognition announced during a global tourism forum in Riyadh, Saudi Arabia. This ranking highlights Kenya's growing reputation as a tech-driven travel destination on the continent.

• Kenya trails South Africa, Mauritius, and Botswana in the continental digital tourism rankings.
• The Kenya Tourism Board’s (KTB) digital campaign promoting various destinations has been a major driver for this progress.
• Tourism Cabinet Secretary Rebecca Miano stated, "The announcement in Riyadh is a testament that the world out here is watching Kenya and wants to know more about this country.”