Mastercard has launched “The Mastercard Collection” of premium benefits and introduced a new World Legend card tier in the Eastern Europe, Middle East, and Africa (EEMEA) region, targeting its wealthiest customers.

• The new World Legend card tier will debut for consumers in UAE, Saudi Arabia, and Türkiye in the fourth quarter of 2025.
• The benefits package, available for World, World Elite, and World Legend cardholders, includes priority dining reservations, access to over 75 concerts annually through a Live Nation partnership, and complimentary access to 1,350 airport lounges globally.
• Mastercard’s 2024 research indicates that the top 30% of earners spend more than double the amount of the average cardholder, driving this strategic move to capture high-end spending.