The International Trade Centre (ITC) has opened its first regional office outside Geneva in Nairobi, Kenya, at the United Nations Office at Nairobi (UNON). President William Ruto officiated the launch during the East African Community (EAC) Micro, Small and Medium-sized Enterprises (MSMEs) Trade Fair, highlighting its significance for East Africa's economic growth.

• The new office is the ITC's first-ever regional office established outside its headquarters in Geneva.
• President William Ruto described the move as a "major milestone" for East Africa's economic growth, noting it will bring global markets within reach.
• ITC Executive Director Pamela Coke-Hamilton stated Kenya was chosen due to its extensive footprint and deep relationships with the organization.
• A joint communiqué, affirming a regional commitment to advancing the competitiveness of small enterprises, was signed by the ITC, Kenya's Ministry of Cooperatives and MSME Development, and the EAC Secretariat.