The National Olympic Committee of Kenya (NOC-K) has unveiled ambitious goals for Kenya's participation in the 2028 Los Angeles Olympics, aiming for a minimum of 10 gold medals and increased representation across more disciplines. This strategic plan was launched during a three-day seminar in Machakos for federation presidents and secretaries.

• NOC-K aims to win 10 gold medals, an increase of six from the four medals secured at the 2024 Paris Olympics.
• The committee projects fielding a team of at least 104 athletes, with athletics accounting for approximately 56 slots.
• Significant focus is placed on qualifying team sports, including both men’s and women’s rugby 7s teams and the national women's volleyball team, Malkia Strikers, with an eye towards reintroducing women's hockey and bringing in new sports like tennis and baseball.
• Eliud Kipchoge, NOC-K male athlete's representative and two-time Olympic champion, urged all federations to work hard and treat each other equally, while Cabinet Secretary for Youth Affairs, Creative Economy and Sports Salim Mvurya assured government support.