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Originally published by Capital Businessbusiness
November 18, 2025
12h ago
Woodford Reserve debuts in Kenya, targeting East Africa’s premium whiskey market
Woodford Reserve has launched in Kenya as Brown-Forman targets affluent consumers in the fast-growing premium-spirits market. The debut aligns with Old Fashioned Month as Kenya’s spirits sector heads toward USD 2.56bn by 2030...
✨ Key Highlights
Woodford Reserve, a small-batch Kentucky bourbon, has launched in Kenya, marking its entry into East Africa's premium whiskey market.
- The launch coincided with the Old Fashioned Month celebration in Nairobi on November 6.
- Brown-Forman, the producer, is targeting affluent, urban consumers, leveraging Nairobi's expanding bar and cocktail culture.
- Kenya's spirits market is projected to grow from USD 1.49 billion in 2024 to USD 2.56 billion by 2030, a CAGR of 9.4 percent.
- The brand hopes to differentiate itself through its heritage, small-batch production, and distinct flavor profile.
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