Kenyan sales teams face a transition from aggressive tactics to trust- and value-driven engagement to retain clients. This shift was highlighted at an event in Westlands celebrating the launch of Byron Osiro's book, "From Red to Green," which focuses on human connection and integrity in sales.

• Byron Osiro's book, "From Red to Green," outlines strategies for transforming sales performance and emphasizing human connection.
• Njeri Jomo, CEO of Jubilee Health, noted the book addresses gaps in traditional sales training, especially integrity and emotional intelligence in client relationships.
• Former Machakos Senator Johnson Muthama emphasized the importance of collaboration and mentorship in Kenya's corporate sector.