Canon is investing in East Africa's burgeoning creator economy, launching skills development programs to help creators monetize digital content. This initiative aims to bridge skill gaps that currently limit creators from achieving sustainable income.

• Canon highlighted the economic importance of skills development at the Creators Lens event in Nairobi.
• B2C Business Unit Director Rashad Ghani emphasized equipping creators with tools and skills for powerful visual storytelling, moving beyond photography to video.
• Initiatives like Canon Academy, Junior Academy, and Video Academy offer masterclasses in editing, colour grading, post-production, and workflow management.