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Originally published by Capital Newstop
November 22, 2025
17h ago
NTSA, Traffic Police adopts music-driven messaging for 2025 Festive Season Road Safety Campaign
The newly launched campaign seeks to raise nationwide awareness of festive-season road risks, promote responsible behaviour among motorists and pedestrians, and enhance collaboration between government agencies, the private sector, and community organisations. - Kenya breaking ne..
✨ Key Highlights
The National Transport and Safety Authority (NTSA) and the National Police Service – Traffic Department have launched a two-month 2025 Festive Season National Road Safety Awareness Campaign to curb the historically high number of road crashes during the holidays.
- The campaign, themed “Road Safety and Precaution During the Festive Season in Kenya,” spans from November to January.
- Key partners include the Ministry of Roads and Transport, Notewise Music Hub, and FIE-Consult.
- A unique feature is the integration of music-driven messaging to make road safety education more memorable, especially for children and families.
- Multi-agency compliance teams, comprising Police, NTSA officers, and PSV Sacco representatives, will be deployed on major highways.
- The Inspector General of Police, Douglas Kanja, reaffirmed the Police Service's full commitment to supporting the initiative.
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