Samsung East Africa officially apologizes for making its products too smooth to use

Samsung Electronics East Africa has found a unique way to brag about its latest lineup of devices and smart appliances, issuing a faux-serious "OFFICIAL..

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Samsung Electronics East Africa issued a tongue-in-cheek “OFFICIAL APOLOGY” to its customers, playfully claiming its products are making lives “too smooth, smart & seamless.” This marketing campaign, circulating on social media, serves as an innovative way to highlight the advanced features and seamless integration of its latest devices and smart appliances.

The “apology” details six key areas where Samsung’s technology is allegedly causing “too much joy.”
Samsung Electronics East Africa is the organization behind this unique marketing campaign.
The campaign highlights features such as Galaxy AI’s productivity, Vision AI’s enhanced TV quality, SmartThings’ home connectivity, faster Galaxy devices, proactive Home AI appliances, and a 24-month warranty with Samsung Care+ for screen replacement.

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