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Originally published by Capital Business
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business
November 26, 2025
10h ago

Mars Wrigley to invest Sh4.3bn in new Kenya sugar-free gum line

Mars Wrigley to invest Sh4.3bn in new Kenya sugar-free gum line

NAIROBI, Kenya, Nov 26 - Mars Wrigley has expanded its Athi River plant with a new sugar-free gum production line, marking a major shift toward local Kenya breaking news | Kenya news today |..

✨ Key Highlights

Mars Wrigley has invested Sh4.3 billion ($33 million) to expand its Athi River plant in Kenya with a new sugar-free gum production line. This significant investment over the next three years reinforces Kenya's role as a regional manufacturing hub for the confectioner.

  • Mars Wrigley will now produce Orbit sugar-free gum for Sub-Saharan Africa and Extra for various Arabic-speaking markets.
  • The expansion ends the company’s reliance on its Poland facility, reducing import dependence and strengthening supply-chain resilience.
  • According to General Manager for Mars Wrigley in Sub-Saharan Africa Ismael Bello, this move signals confidence in Kenya's potential as a regional hub and will enhance affordability, export performance, and job creation.

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Part of the Day's Coverage

Safaricom, Mars Wrigley, Kalahari Cement and Urysia Announce Major Expansions in Kenya - November 2025

Safaricom has launched the first KSh15 billion tax-exempt green bond as part of its larger KSh40 billion Domestic Medium-Term Note Programme, aimed at funding sustainable projects. In the manufacturing sector, Mars Wrigley has invested Sh4.3 billion ($33 million) to expand its Athi River plant with a new sugar-free gum production line, reinforcing Kenya's position as a regional hub. In a major acquisition, Kalahari Cement has acquired a 27 percent stake in East African Portland Cement (EAPC) from the National Social Security Fund (NSSF) for Sh1.6 billion. Additionally, Urysia Limited has expanded its automotive lineup in Kenya by adding Jeep and Citroën brands, transitioning from a single Peugeot dealership to a multi-brand operation.

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