Apple's iPhone 17 series leads global smartphone sales in September 2025 across eight major markets, according to Counterpoint Research, though regional preferences show strong competition from other brands and older models, particularly in price-sensitive markets.

• In the US, the iPhone 17 Pro Max was the best-seller, capturing a massive 20% sales share.
• Counterpoint Research conducted the study, revealing both global dominance by Apple and significant regional variations.
• While Kenya was not directly covered, the report's trends align with Kenya's market, where value-for-money Android phones often challenge premium iPhones.