Trade roadshow positions Kenya as gateway to 350mn regional consumers

NAIROBI, Kenya, Nov 28 - Kenya’s bid to anchor itself as the commercial entry point into East and Central Africa gained momentum on Friday as more than Kenya breaking news | Kenya news today |..
✨ Key Highlights
Kenya is solidifying its position as the commercial gateway to the East and Central African markets, attracting over 300 investors and policymakers from 35 countries to the 2025 Kenya Trade and Investment Roadshow in Nairobi.
- The summit emphasized Kenya's strategic role as a launchpad into a 350-million-consumer regional market with increasing purchasing power.
- Equity Group CEO Dr. James Mwangi urged participants to pursue concrete deals, highlighting Africa's rapid growth and young demographic.
- The Commonwealth Enterprise and Investment Council Deputy Chairman Lord Swire noted that Commonwealth companies enjoy a 19 percent cost advantage when trading together, reinforcing Kenya's role as a regional business hub.
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Part of the Day's Coverage
Kenya Seizes Sh50mn in Counterfeits, Secures ITU Vice Chair, and Hosts Trade Roadshow - November 2025
A Chinese national has been arrested in Nairobi's Gikomba market after the Anti-Counterfeit Authority (ACA) seized 65,000 counterfeit socks and apparel valued at an estimated Sh50 million. This action is part of a pre-holiday crackdown on counterfeit goods. In a separate development, Kenya secured the Vice Chair position of the International Telecommunication Union’s Telecommunication Development Advisory Group (TDAG) at the World Telecommunication Development Conference in Baku, Azerbaijan. This marks the second time Kenya has held this role, enhancing its influence in global ICT governance. Additionally, Kenya is hosting the 2025 Kenya Trade and Investment Roadshow in Nairobi. The event has attracted over 300 investors and policymakers from 35 countries, aiming to position Kenya as the commercial gateway to East and Central African markets.






