The COMESA Competition Commission has issued a caution to consumers across the Common Market regarding Black Friday and Festive Season promotions, warning against potential misleading discounts and fraudulent practices.

• Many advertised discounts may not be genuine, as retailers could inflate prices before the sales period.
• The COMESA Competition Commission, through Director of Consumer Welfare and Advocacy Steven Kamukama, highlighted risks such as inflated prices, counterfeit goods, strict no-return policies, and online scams.
• Retailers engaging in false advertising or selling counterfeit goods risk breaching COMESA Competition Regulations, Articles 27 and 28, which prohibit misleading and unconscionable conduct.