Spotify's 2025 Wrapped campaign data reveals a significant shift in Kenyan digital music consumption, with local artists, led by Njerae, now dominating streaming charts over international acts like Drake.

• Kenyan listeners spent over 180 million hours on Spotify in 2025.
• Njerae’s track «Aki Sioni» was the most-streamed song overall in Kenya, outperforming global artists.
• The 18–24 age group primarily drives this change, showing a preference for both hyper-local and top-tier foreign music.
• Three emerging acts—Njerae, Toxic Lyrikali, and Watendawili—have broken into the Top 10 Most-Streamed Local Artists for the first time.