Kenya is launching an ambitious tourism drive, aiming to attract five million international visitors by 2027 and generate Sh1.1 trillion in revenue. This initiative underscores the sector's crucial role in job creation and economic growth.

• Tourism and Wildlife Cabinet Secretary Rebecca Miano highlighted the sector's significant contribution to GDP and its creation of three million documented jobs, with potential for more across the value chain.
• The week-long tourism exhibition at the Kenyatta International Convention Centre (KICC), running from December 8-11, is part of the Jamhuri Day celebrations and emphasizes the theme 'Kenya Tourism, Wildlife and Meetings, Incentives, Conferences and Exhibitions (MICE) Week'.
• Principal Secretary for Tourism John Ololtuaa stated the goal is to make Kenya one of the most appealing global tourism destinations, building on 2024 earnings of Sh452 billion.