Mobile technology and increasing social engagement are the primary drivers of digital growth in Kenya, leading to an unprecedented expansion in the digital media sector. This dynamic shift is transforming advertising strategies and creating new business opportunities, as highlighted at the 9th Edition of The Digital Media Festival & Awards Show 2025 in Nairobi.

• Mobile penetration has reached 83.5 percent, with high adoption of 4G and emerging 5G networks.
• Go Gaga Experiential & Digital Media Co-Founder Muthoni Mumo stated that social media has rebounded significantly in 2025, with platforms like TikTok, Facebook, and Instagram seeing increased engagement.
• Digital advertising is rapidly gaining market share from traditional media, leveraging AI, video content, and social platforms for targeted strategies and better ROI.