Why Kenya Is Celebrating Tourism on Jamhuri Day
By celebrating tourism and wildlife on Jamhuri Day, the Government aims to showcase the immense contribution of tourism to the national GDP, foreign exchange earnings, and overall economic recovery...
✨ Key Highlights
Kenya is celebrating its 62nd Jamhuri Day with a focus on Tourism, Wildlife, Meetings, Incentives, Conferences and Exhibitions (MICE) to highlight the sector's economic potential. This strategic move aims to reposition Kenya as a global tourism powerhouse, backed by a week-long series of events that began on December 8, 2025.
- The tourism sector generated Ksh 452 billion in earnings in 2024 and supports approximately 1.7 million jobs.
- President William Ruto launched the National Wildlife Census Report and will announce new policies, including the Electronic Travel Authorisation (ETA) system.
- An MOU was signed between the Ministry of Interior and the Ministry of Tourism to enhance security for tourists through the Tourism Police Unit (TPU).
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Part of the Day's Coverage
President Ruto Leads Tourism-Themed 62nd Jamhuri Day Celebrations at Nyayo Stadium - December 2025
President William Ruto led Kenya's 62nd Jamhuri Day celebrations at Nyayo Stadium, attended by thousands. This year's event introduced a new model of themed national holidays, with a focus on Tourism, Wildlife, and MICE (Meetings, Incentives, Conferences and Exhibitions) to highlight the sector's economic potential. The celebrations marked 62 years since Kenya attained republic status and featured Ghanaian President John Dramani Mahama Adama as the Chief Guest. The event included a Trooping of the Colours led by the elite 20th Parachute Battalion of the Kenya Defence Forces (KDF).
