Kenya is celebrating its 62nd Jamhuri Day with a focus on Tourism, Wildlife, Meetings, Incentives, Conferences and Exhibitions (MICE) to highlight the sector's economic potential. This strategic move aims to reposition Kenya as a global tourism powerhouse, backed by a week-long series of events that began on December 8, 2025.

• The tourism sector generated Ksh 452 billion in earnings in 2024 and supports approximately 1.7 million jobs.
• President William Ruto launched the National Wildlife Census Report and will announce new policies, including the Electronic Travel Authorisation (ETA) system.
• An MOU was signed between the Ministry of Interior and the Ministry of Tourism to enhance security for tourists through the Tourism Police Unit (TPU).