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Originally published by Capital Businessbusiness
December 12, 2025
4h ago
Govt unveils new platforms to spur tourism demand

NAIROBI, Kenya, Dec - Kenya has introduced two new platforms aimed at boosting domestic and international tourism, including a Magical Kenya Souvenir Kenya breaking news | Kenya news today |..
✨ Key Highlights
Kenya has launched two new platforms to boost domestic and international tourism: the Magical Kenya Souvenir Passport and the Hapa Ni Wapi initiative. These aim to enhance visitor engagement, promote local travel, and contribute to the country's goal of attracting 5.5 million tourists by 2027.
- The Magical Kenya Souvenir Passport, unveiled by President William Ruto, allows travellers to document their visits to various attractions with physical and digital destination stamps.
- Tourism and Wildlife Cabinet Secretary Rebecca Miano noted that Kenyans recorded more than 5 million bed-nights in 2024, showcasing strong domestic travel growth.
- The Hapa Ni Wapi platform, a Tembea Kenya initiative, was created by the Ministry of Tourism and Wildlife and the Kenya Tourism Board (KTB) to promote local tourism with curated packages for a younger audience.
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