Japanese brewer Asahi Group has agreed to acquire a majority stake in East African Breweries PLC (EABL) from Diageo for Sh296.5 billion. This deal will also see Asahi take over UDV (Kenya) Limited, bringing both beer and spirits under one majority owner in Kenya, Uganda, and Tanzania.

• The transaction is valued at Sh296.5 billion and is expected to be completed in 2026, pending regulatory approvals.
• Ms. Jane Karuku, EABL Managing Director and CEO, stated the deal supports the brewer’s long-term growth ambitions.
• Asahi Group plans to retain EABL's established local brands while introducing selected international brands to the East African market.