President William Ruto is reportedly intensifying his engagement with churches, a political strategy reminiscent of past campaigns, as the 2027 General Election approaches in less than 20 months.

• Ruto has increased his presence in churches, often accompanied by heavy donations.
• The church is viewed as a potent political platform offering moral legitimacy, organizational reach, and emotional connection with the electorate.
• This renewed focus on religious institutions comes as politicians also vie for the attention of Gen Z voters.