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Originally published by Techish Kenyatech
January 5, 2026
2d ago
Microsoft’s Forced ‘Copilot’ Pivot: A Year Later, the ‘Office’ Rebrand is Finally Going Viral

Microsoft’s $135 billion OpenAI gamble forces a controversial "Office" rebrand to "Copilot," sparking a viral delayed reaction across social media...
✨ Key Highlights
Microsoft has rebranded its long-standing Office suite as the Microsoft 365 Copilot app, a move first announced over a year ago but only recently gaining widespread attention on social media.
- The rebranding is a "forced" pivot for Microsoft, pushing AI integration despite user “pushback.”
- Microsoft has invested approximately $13.75 billion into OpenAI since 2019, now holding a 27% stake valued at $135 billion.
- The name change is seen as a "high-stakes survival strategy" to tie Microsoft's stable revenue to its most speculative AI venture.
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