C
Originally published by Capital Businessbusiness
January 6, 2026
1d ago
The ‘magical’ blue flower changing farmers’ fortunes in India
JAN 6 - "Until a few years ago, the butterfly pea flower was just another climbing plant in my village," says Nilam Brahma who lives in Anthaigwlao, a Kenya breaking news | Kenya news today |..
✨ Key Highlights
The butterfly pea flower, once an ornamental plant in India, is now transforming the fortunes of farmers like Nilam Brahma, who found unexpected success in selling the flowers for tea and dye, earning her first $50 and inspiring her to invest in a small business.
- Global demand for natural colorants, driven by consumer preference for natural ingredients and stricter regulations on synthetic dyes in the US and Europe, is fueling the growth of the butterfly pea market in India.
- Varshika Reddy, founder of THS Impex, and Nitesh Singh, founder of Blue Tea, are empowering Indian farmers by providing agronomy support and ensuring quality, with Blue Tea now collaborating with 600 farmers.
- Despite regulatory hurdles in the EU and UK, which classify the flower as a “novel” food, emerging research by Assistant Professor V Supriya suggests potential health benefits, including better sugar control for pre-diabetic individuals.
Continue Reading
Read the complete article from Capital Business
Advertisement
Related News
Advertisement