Luxury car manufacturers, including Bugatti, Porsche, and Aston Martin, are expanding into real estate by building glitzy branded residential skyscrapers, particularly in the Middle East.

• The market for branded residences has rapidly grown from 169 schemes in 2011 to 611 today, projected to reach 1,019 by 2030.
• The Bugatti Residences By Binghatti in Dubai will feature apartments starting at $5.2 million, with penthouses including private car lifts.
• Chairman of Binghatti Properties, Muhammed BinGhatti, states that these apartments are typically 30 to 40% more expensive than non-branded luxury homes, appealing to those seeking brand exclusivity and social status.