President William Ruto launched the NYOTA Project Business Start-Up Capital at the Agricultural Society of Kenya (ASK) Grounds in Nyeri County, disbursing Sh173,200,000 to youth beneficiaries. 6,982 successful applicants from Nyeri, Nyandarua, Kirinyaga, and Murang’a counties will each receive Sh25,000.

• A total of Sh173,200,000 was disbursed, with Sh22,000 credited to Pochi La Biashara for operations and Sh3,000 to Haba Na Haba savings accounts under NSSF for each beneficiary.
• President William Ruto emphasized the project's foundation on transparency, fairness, and inclusivity, accessible digitally via *254#.
• The NYOTA Project aims to impact over 800,000 youth nationwide, complementing other government initiatives like the Affordable Housing Program and Labour Export Program. Deputy President Kithure Kindiki and Cabinet Secretary for Youth Affairs Salim Mvurya also highlighted the program's benefits.