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Originally published by The Standard Business
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January 14, 2026
2h ago

Hiking is the new exploration cashcow for Africa's foresight

Hiking is the new exploration cashcow for Africa's foresight

Kenya‘s future will be shaped by Africans who understand that Rift Valley cliffs, volcanic peaks, hot springs, and forest trails are not just scenery. They are underused economic assets. ..

✨ Key Highlights

Kenya is experiencing a significant economic shift, transforming its natural landscapes into adventure tourism hotspots. This innovative approach is generating substantial local wealth, moving away from resource extraction to sustainably utilizing existing geological and natural assets.

  • The adventure tourism sector in Kenya currently generates over $180 million (Sh23.4 billion) annually.
  • The Kenya Tourism Board recently recognized adventure tourism as an emerging product line.
  • The Saimo-Releng and Katimok routes, part of an aspiring geopark, now provide year-round jobs for certified trail guides and support businesses, achieving 78 per cent weekend occupancy in guesthouses.
  • Adventure tourism offers capital needs 60 to 70 per cent lower than traditional resort development and creates jobs in months.
  • This model has been shown to reduce rural-to-urban migration by 23 per cent in Rwanda over four years.

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