This article highlights how leveraging trust can lead to profitable business opportunities with minimal financial investment, exemplified by a Kenyan hotel employee who built a supply chain based on trust.

• Jeremiah Maina, a former front desk operator in Nakuru, identified a business opportunity by observing hotel food shortages.
• He built a supply network with local farmers, providing vegetables like kales and coriander, and later milk, to his employer, capitalizing on trust to secure goods on credit.
• The article details methods like dropshipping, leveraging social media influence, and outsourcing services as ways to start businesses using existing trust and minimal capital.
• Businesses like East Africa Breweries Limited operate on similar models, utilizing trust for credit-based supply chains.