The Indian government has urged quick-commerce platforms to abandon their "10-minute delivery" promise due to concerns over worker safety, following a nationwide strike by delivery riders.

• The decision came after discussions between the federal labour ministry and companies like Zomato, Blinkit, and Zepto.
• The quick commerce model has been criticized for putting immense pressure on gig workers, leading to unsafe conditions and strikes demanding fair wages.
• While companies like Blinkit have begun removing the explicit "10-minute" promise, some apps still show estimated delivery times under 10 minutes.
• The gig economy in India is projected to grow significantly, from 7.7 million workers in 2021 to 23.5 million by 2030.
• One delivery worker, Mobin Alam, cited working long hours for approximately 20,000 rupees ($220; £165) monthly.