Chinese tea brands like Mixue and HeyTea are experiencing a boom in the United States, drawing long lines and significant customer interest, even in harsh weather conditions. This expansion reflects both intensifying competition in China and a growing interest among younger US consumers in global food and beverage cultures.

• Mixue's New York store attracted dozens of customers despite -10 C weather, with popular items like a $1.19 ice cream cone.
• HeyTea's Times Square store sold over 3,500 cups on its opening day and maintains average daily sales exceeding 2,000 cups.
• The number of bubble tea shops in the US surged from 3,096 in 2022 to 6,635 by 2024, with a projected doubling by 2028.
• Barista Jiovani Arroyo noted the diverse customer base at HeyTea, extending beyond Asian customers.
• Audrey Xu, a millennial, stated that Mixue helps ease her homesickness, providing a taste of China.