Starlink has introduced monthly installment payments for its internet hardware in Kenya starting January 2026, a strategic move to boost market penetration amid intense competition from terrestrial providers.

• Customers will pay an initial KES 26,010, followed by KES 4,500 monthly for hardware and KES 6,500 for service over six months, totaling KES 92,010 initially.
• Starlink currently holds only 0.8% of Kenya's fixed internet market with 19,470 subscribers as of September 2025.
• Competitors like Safaricom dominate with a 35.6% market share, and Airtel offers 5G routers at significantly lower costs.
• The announcement coincides with Spacecoin, an American satellite startup, securing a transmission license in Kenya, intensifying satellite market competition.